Our Story

At Ecom Degree University, we’re more than educators—we’re a community focused on making an impact through practical, hands-on e-commerce education, offering: expert-led instruction, personalized coaching, DFY product sourcing, and proprietary AI tools.

Founded in 2018 by William Rivera, EDU’s mission is to empower busy professionals to build semi-passive, sustainable income streams with Amazon selling – unlocking the freedom to focus on family, passion, and purpose.

$30M

Generated by our students

3000+

$100k Awards sent to students

30+

Employees worldwide
Ecom students

Our vision is to streamline e-commerce education with AI-powered solutions and scale our platform to impact more people worldwide.

The Journey Begins
2016
The Journey Begins
While working grueling 10-hour night shifts at an Amazon warehouse and pursuing a meaningless degree, William realized that college and the 9-to-5 grind wouldn't bring the freedom he wanted for himself and his immigrant mother. Determined to escape the traditional rat race and create lasting financial freedom, he dropped out of college and immersed himself in e-commerce.
A New Beginning
2017-2018
A New Beginning
William invested all his savings into Shopify dropshipping, failing nine stores before his "distance bracelets" store hit 6 figures. Finally, he saw a way out for himself and to give his hard-working mother (who previously struggled to make rent) the peaceful life she deserved. William became obsessed with developing his knowledge of e-commerce models and strategies, setting the foundation for his future empire.
Documenting The Process
May 2018
Documenting The Process
William started sharing his e-commerce journey on YouTube. His transparent approach resonated with a growing audience, leading to overwhelming interest in his strategies. By the end of 2018 word had spread like wildfire, and more people sought his guidance. This created a wave of interest that paved the way for something bigger that would offer others the chance to replicate his success…
Ecom Degree Is Born
Late 2018
Ecom Degree Is Born
William launched Ecom Degree University (EDU), an online educational platform dedicated to helping busy professionals achieve financial freedom through Amazon selling. His goal was to simplify the process and empower beginners to succeed. Within 30 days, 100 students had enrolled, distinguishing EDU from typical “get-rich-quick” schemes by offering hands-on, step-by-step strategies for sustainable e-commerce success.
Growing A Movement
2019
Growing A Movement
As William documented his journey on social media, more people were drawn to EDU. His passion for helping others led him to host packed in-person networking events. The events became so popular that they quickly reached capacity. By year-end, it was clear that to continue expanding the movement, he needed a more scalable way to share his e-commerce expertise with the world…
A New Masterclass
2020-2021
A New Masterclass
With demand growing, William began hosting free live workshops every Sunday. These workshops allowed EDU to grow from 1,000 to 3,000 students worldwide. During COVID-19, William shifted to focus on Amazon FBA and generated $300,000 in 25 days by selling hazmat suits. This solidified EDU’s position as a leading platform, helping students find similar opportunities during an uncertain economic time.
Explosive Growth
2021-2022
Explosive Growth
EDU’s student base grew from 3,000 to 10,000 as more people got interested in the crisis-proof e-commerce business model during the pandemic. In the same year, William bought his mother a house in cash – a long-time dream of his finally coming true. His success story became a powerful inspiration for students struggling with job loss and economic uncertainty, driving further growth in the EDU community.
Continued Expansion
2022-2023
Continued Expansion
EDU expanded globally, hiring a team of 30+ people across 12 countries, supporting over 20,000 students. With expert coaches and product sourcing pros added to meet rising demand, they saw a surge in student success stories.
Over $30,000,000 in Sales
2023
Over $30,000,000 in Sales
In 2023, EDU was recognized as one of the fastest-growing private companies in the U.S., solidifying its position as the top e-commerce education platform. They achieved $30M in sales this year and shipped out thousands of awards to students who hit $100,000 in revenue with their E-commerce stores.
2024 and beyond
A Bright Future
Now the largest and longest-running e-commerce education platform, EDU has empowered tens of thousands of students to gain financial freedom through Amazon. By refining its AI tools and mentorship programs, EDU stays ahead in the evolving e-commerce space. The current focus is advancing its AI software and expanding its team and community for an even greater global impact.
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*DISCLAIMER: All testimonials shown are real but do not claim to represent typical results. Any success depends on many variables which are unique to each individual, including commitment and effort. Testimonial results are meant to demonstrate what the most dedicated students have done and should not be considered average. Ecom Degree makes no guarantee of any financial gain from the use of its products.
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